Further Research On Women Representation In The Media..

Whilst on Youtube I was going through a variety of different videos on the representation of women in the media. I came across many that caught my eye and I found really grasped the concept of this worldwide issue. The videos also increased my knowledge of this issue and gave clear and well presented examples of how women are presented. Jean Kilbourne is a woman who inspires because in her videos and her theories she talks about each and every aspect to the representation of women. She also highlights many areas in which people do not notice or realize that the media do to present women in such ways. Jean talks about the way in which photoshop is used to give the women a thinner look, this causes an issue because eating disorders such as anorexia affect those who feel heavily influenced by such advertisements. Also these sort of representations give the younger generation pressure because they will feel pressured and feel as if they are supposed to look that way as they are growing up. Younger girls of our time look to celebrities and famous idols as role models or even being a fan, but seeing their idols and role models presented in this way upon billboards, television, posters, magazines and newspapers causes issues for them and not only is it in-appropriate but it also is not a good example to be setting. 


Here is one of the videos..


This video gives many examples of how women are represented in the media. At the very beginning it shows the representation of women from 1954 on-wards. The fact that this issue has been ongoing for a very long time just emphasizes how much of an issue this is. This video also gives an insight to women on billboards, posters, magazines and newspapers - it also shows the way in which women are used as a source of pleasure for men, this is used a lot in perfume advertising. 







Another video that I found useful and interesting 
that spoke a lot about the way Women are
advertised in the media..


This video is a well structured presentation given by Jean Kilbourne. Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years. The video highlights the way in which women are portrayed and advertised in many ways, it emphasizes the way in which the media use women to create seductive and sexual connotations.






Jean Kilbourne created a Killing us Softly 4 which 
goes into further detail talking about the way in
which women are represented by the media. She talks about the way in which women observing these types of advertisements are feeling pressured, insecure and less confident. They are made to feel as if they have to be thin and beautiful. Kilbourne explains the way in which these women we see on billboards and posters advertised everyday are not as they appear. Editing is what advertisers do to make the woman look perfect and look flawless, women of the public are empowered by this. Kilbourne also talks about the way in which women are converted into objects in advertisements, an example is below. 

Here is an article I read about the way in which women are represented in a variety of contexts..
http://worldsavvy.org/monitor/index.php?option=com_content&view=article&id=602&Itemid=1049


As everybody knows Page 3 in the Sun newspaper has been an on-going issue for years, many campaigns and protests have been conducted to attempt to remove Page 3 from the Sun newspaper. The video below is a video that the Sun have produced as an advertisement in order to draw in men to refer to Page 3 in the Sun, the title being 'The Sun: Page 3 - the woman you'd love your woman to be like' sums it all. The video was conducted in such a way to grasp the man gaze, it also sort of teases men because in the video the 'tall beautiful girl' uses mind-playing questions and acts really playful during the video. This is to make the men want her and want to read Page 3 even though they have their own woman.